When you startup a company, you need a logo to represent your company. However, a logo design is very important on delivering message to people. If you would like to make people feel sexy and sophisticated, it will confuse people if your logo is bright green.
Different colors are associated with different feelings.Have a look at the infographic below that made by Canadian plastic-card maker Colourfast, to to understand how your logo is conveying the right message.
(Jul 4, 2015 – Entrepreneur.com)