A large hero image or video at the top of a page coupled with a few words is currently one of the biggest trends in web design with hopes to attract users into the site. With trend comes pressure and this kind of aesthetic puts a hell lot of pressure on designers to come up with the perfect display typeface to please their clients.
With the huge array of typefaces available to choose from, this could prove to be a hill impossible to climb. But of course, there’s always a way out and with little planning and luck, you might just find a great typeface to work with. Here are a few tips to get started.
1. Must Be Readable
Making your design readable is one of the most important things if not the most to be kept in mind when you are designing – no matter the design, to be effective. This should be a no-brainer, but still you are gonna find unreadable, badly designed websites and headlines. This is mainly due to the huge pool of cool novelty typefaces available all over.
While there’s no rule about what and which type of category, display lettering should come from, Serifs and sans serifs are generally preferred widely and work equally well.
The things that matters is making sure that the letters are big enough, spaced out adequately, and with appropriate contrast with other elements present in the same design enough to stand out on the screen without overwhelming each element.
2. Match Lettering With Words
Even to the most experienced designers, this might be one of the hardest concepts in the world of designing, not until you see it in action: The letters in your design need to match the words you used.
Here’s a brief explanation. There are literally words that wouldn’t go well with certain typefaces. As a matter of fact, there’s no direct explanation to this. Similar to when you search for smartphones on Google, some results just don’t appeal to you that much, especially results on pages after page one. Maybe the word includes a lot of S and that letterform doesn’t look particularly appealing in the character set, it just doesn’t fit in there somehow and you don’t know why.
All in all, the lettering in your design should always pass the eyeball test, which literally means, to look appealing. The words you choose must have a certain feel or flair or even flourish to them. Just put yourself into the user’s shoes, if you see any oddities in the combination, so will the users.
3. Allow Flexibility
Before you start getting your hands dirty, you have to first think about how the display type will be used throughout your project. Ask yourself what do you need – maybe multiple weights and styles to create the right headline package? Will the typeface you selected for secondary displays spaces as well as the main headline?
You’ll have to brainstorm through it in order to give yourself enough flexibility with the typeface you chose for use in multiple ways (if needed). Too often, display typefaces will certainly look great for super-sized type with a word or two, but effective usage gets more complicated when it comes to secondary spaces.
With flexibility, your work will be a whole lot easier to create that consistency. If you desire more flexibility and design consistency, you can consider an entire typeface family for display use. Be bold with the main headline while go thinner for a secondary display.
4. Understand The Image
Understanding your image will do wonders. How do the words, letters, would work with the image or video they are paired with? It’s an essential part. Even if you have the world’s most beautiful typeface, with a tone that doesn’t match the image and messaging, it would appear awkward.
Another contributing factor is contrast, particularly when videos are involved – where the dark and light parts of the image may move. The words used must always contrast the background and be recognizable on the backdrop.
More and more designers are opting for solid background colors as it provides brighter and bolder website designs which makes the text the primary focus. If you are a content-driven person, this might be a great option.
Users tend to focus more on designs with a solid background with bold display types. The color is used to attract attention to your message. This combination can be used with a wide variety of font options and be tweaked to fit almost any color scheme from high colored ones to a minimalist black and white design. All you have to do and all that matters is picking the typeface you like.
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