Having a website for your business is no longer a luxury but a necessity. However, just because you did invested in a website, that doesn’t meant that it would be effective in connecting with your customers and ultimately improving your business. While there may be tons of reasons that could explain the ineffectiveness of your website, here are probably the 5 most common explanations for website fails.
1. It’s Not Mobile Optimized
This shouldn’t come as a surprise in the first place to most of us, but for the first time ever in many years, mobile and tablet usage has surpassed desktop usage. As the mobile insurgency continues to grow around the globe, the trend “on the go” will continue too. In layman terms, internet consumption is basically slowly but steadily moving away desktops and in to the portable world. This ultimately means that your business’s website must be mobile friendly and optimized for multiple mobile platforms.
That being said, unfortunately, there are still tons of websites that aren’t mobile optimized. This isn’t just bad for your business but it can also lead to penalties from Google — decrease in conversation rates and deliver a poor experience to your customers.
In order to get your website is optimized and ready for mobile users, you must make sure that your site uses a responsive design, have large, straightforward buttons and due your due-diligence on site testing, keep your theme as simple as it gets without cluttering, and again, test it with certified tools like Google’s Search Console Mobile Friendly Test.
2. Too Much Jargon
Now some of you might be an expert in your field and you would want to demonstrate your knowledge and ability. However, if you aren’t talking directly to your fellow industry experts, your average clients aren’t going to fathom the technical language or industry jargon you used to in your website.
Therefore, it’s a necessity that you avoid industry jargon and instead use plain, simple and straight-forward language to communicate with your customers.
Related: 10 Jargon We Always Hear From Our Graphic Designers
3. Lacking In Content
More often or so, your customers will encounter problems and they’ll be turning to your website to help them solve the problem. Which is all the more important that your website needs to contain the latest and valuable content that relates to real-life questions and fresh news.
Just remember, that doesn’t mean that these users are searching for your exact website or business. There’re simply searching for solutions on the internet. For example, our article contains information related to technologies and the latest news. If a user is searching for the best mobile phone, they could also land on our site because the type of contents we’re producing are similar, as well.
4. Takes Forever To Load
In this age where mobility is vital, quick and hassle-free plays an important role in everyone’s daily life which directly translates to why users expect a website to load quickly. In fact, 47 percent of consumers expect a website to be loaded in just 2 seconds or less. This is why it’s essential to remember because an eye-whopping 79 percent of online shoppers who don’t have a pleasant experience in the website are very less likely to ever return to that site again, nor buy from it.
Therefore, you should take note in using a less demanding theme and smaller contents to speed up your website. You can test the speed of your website with tools such as Pingdom and GTmetrix. These tools will provide you insights and advice on how to speed up your website as well.
5. Calls-To-Action Aren’t Laid Out Clearly
The last thing you want your visitors or potential customers is making them guess what would be their next step navigating your site. So, you should provide them with clear directions and instructions by creating a call to action button or hyperlinked text that’s clearly seen.
If you need any inspirations or guides on call-to-action examples, HubSpot has 31 call-to-action examples should you need them. For instance, Dropbox has its signature blue “Sign up for free”, call-to-action button that’s clear and stands out from the rest of the site.
Keep in mind that, without these buttons, your potential customers won’t proceed forward with your services or resources that you’re offering. This literally means, saying goodbye to your sales.
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